Today is November 1st and Halloween is behind us, at least for those not effected by Hurricane Sandy. Even though Thanksgiving is weeks away the world now turns its attention to Christmas and the Holiday shopping season. The 1st place that happens is online. Consumers want to purchase their Christmas gifts well before Christmas and they want it shipped to their home in plenty of time before St. Nick shows up. Is your eCommerce store ready?
1. Do you have Christmas specials highlighted on the top 3 inches of your website?
2. Do you have a online gift card program integrated with your ecommerce merchant solutions? Are you asking every shopper if they want to add a gift card to their purchase before they check out?
3. Do you know which products moved well last year during the holiday season and do you have them in stock now? If so, why are they not prominently displayed on your site as featured products?
4. Have your reduced your credit card processing costs by getting a best merchant services quote?
5. Have you setup promo codes or advertising highlighting free shipping? (Then raised prices enough to pay for it). By doing so, you have increased your sales and your total profit dollars.
There are just 5 simple things you can do to improve your revenue this holiday shopping season.
