Getting gift card programs setup for your business can be a really big deal – especially this time of year. The Christmas shopping season officially starts November 23rd, yet in reality it starts November 1st. The question is are you providing gift cards for your customers to give your products or services as a gift? If not – you are missing out on major profit opportunities. Here is why:
They give buyers the opportunity to choose what they really want instead of having to deal with gift returns.
- 24% of gift card purchases are never redeemed. So selling gift cards is 100% profit for about 24% of your sales.
- Gift cards bring you new customers. Not only do they bring the original purchaser into your location, they also give you viral advertising as people give the gift card to a new patron of your business and people talk about your business as they unwrap their Christmas gifts.
- When a new customer comes into your store with their gift card, they will often come back again and again.
- Most gift card purchases result in the patron buying something in excess of the purchase amount.
- A recent study found that on average, people prefer to receive gift cards over any other kind of present.
Most merchant services providers, such as Choice Merchant Services offer gift card programs as your of their merchant services offering. This can be very easy for you to setup and it can be done with little to no cost to you.
