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June 14th, 2012:

eCommerce Conversion Rate Optimization With A Great Shopping Cart

It is important that you have a great shopping cart to maximize the amount of sales you get on your website per visitor.

For example, Amazon.com has a built 1-click check out system.  This allows a website visitor from  the page that he sees his product advertised to be able to complete a purchase with just 1 click.

On the other hand, I am sure you have been to a website where it takes 10 minutes to make a purchase because of all of the excessive questions asked of you and the several steps and clicks involved in making a purchase.  Even worse, on some website, despite your best intentions to purchase you literally did not know what to click on next to make a purchase.

When you own an ecommerce website, it is imperative that you find a good ecommerce merchant services partner that can give you a simple website checkout process that will yield the maximum dollars per website visitor for you.

There are two platforms that offer the versatility that allow you to choose your own shopping cart.  In addition, if you are on a tight budget both of these options come with free shopping carts that are easy to install on your website as well as easy for your website visitors to use.

PlugNPay.com – This solution is specifically built for eCommerce.  When you get it the EZCart Shopping Cart comes free with it, which is great for any ecommerce business.

Authorize.net – This is one of the best known and most used payment gateways.  It comes with all of the ecommerce capabilities you need.  Yet, in addition, it comes with some mobile payment options and retail payment options that can truly provide your business with an all-in-one payment solution.