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Google Wallet & The Changing Face of Merchant Services

Merchant Services Will Never Be the Same After Google WalletJune 1st Google launched  Google Wallet.    This promises to revolutionize the world of merchant services.  The entire world may eventually throw away credit cards and replace them with a simple chip that is implanted into devices like a Smart Phone.  People will be able to tap their phone or computer chip on a payment terminal and seconds later the transaction will be complete.

So if you are a retail business or even a doctor’s office you will soon want to accept merchant service payments through the Vivopay 4000.  This credit card processing terminal allows payments to be sent through tap and go technology.

Google Wallet also promises to change the world of eCommerce as well.  It will enable people to with the tap of their phone purchase something on a website through their Smart Phone and even their home PC.  It can also offer advertisers like Sub Way the chance to send coupons directly to people Smart phone, which can then be redeemed simply by tapping their phone to the payment terminal at check out.

The tracking this offers to companies and advertisers is amazing.  The time this will save at the checkout or purchasing something online through a Smart Phone will be cut down too.  All in all this is a great tool.

The question is what is next?  That can get a bit scary.  Let’s keep these chips inside Smart Phones and not put them anywhere else.  Let’s also setup Smart Phones that no one can unlock them without a passcode or a thumb print verification – otherwise Google just opened up the word to more opportunities for credit card fraud.

Like it or not – things like Google Wallet are here to stay!  They will change merchant services forever.

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