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MasterCard Launches Into the Daily Deals Arena

Following in the footsteps of the daily deals site Groupon, Mastercard has announced that they are launcing their own daily deals offering.  Yet, only their merchants who are offering merchant service through MasterCard will be allowed to advertise within their new daily deals offering.

This is smart.  Not only can they make income by offering geo-targeted daily deal offerings yet they can make more income by pushing for wider acceptance of MasterCard.

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